welcome to
florist house
A new home for florists who are serious about building their business.
And for the next 48 hours, you can join Florist House as a founding member for $10 USD per week, locked in for as long as you stay.
Weekly membership to the Florist House community: discussion forums, events, coaching, and member-only rewards.
community done differently
what you get as a founding member
CONVERSATIONS YOU ACTUALLY WANT TO BE HAVING
Pricing, marketing, design, mindset, and everything in between – in focused forums where people actually speak your language as a florist. So instead of piecing things together from random Instagram posts or getting lost in noisy Facebook groups, you can get clear answers that fit a floristry business like yours.
DEDICATED DESIGN FEEDBACK FORUM
Florist House is a space where florists at every level - new, experienced, trained, self‑taught - can share their work and get feedback that actually helps them grow. So you stop guessing if your work is “good enough” and start intentionally developing your eye, strengthening your design decisions, articulating your style, and learning how to analyse work beyond “I like it” or “I don’t.”
WEEKLY WELCOME & WALKTHROUGH SESSIONS
A live welcome + walkthrough for new members where I show you how the space works, where the good stuff lives, how to engage with the community, and introduce you to other women building their businesses alongside you. So you’re not quietly lurking on the sidelines - you’re building relationships, getting seen, and staying in the loop from day one.
FORTNIGHTLY FLORIST HOUSE HOTLINE
A live “bring your bigger strategy questions” call – offers, launches, pricing, enquiries, boundaries, workflow, team, whatever’s on your mind. Queue your question, then show up to get it answered. I take questions one by one, quick and dirty, until we work through the queue. So you stop sitting on the same decision for weeks and start moving through the big stuff faster, with someone in your corner.
FACILITATED MONTHLY BOOK CLUB
A book club for florists who want to think bigger about their craft and business. Each month, we vote on a book from one of three categories – floristry, creativity, or business – then come together the following month to talk about what landed, what didn’t, and what we’re taking with us. So you’re not just collecting information – you’re consistently stretching how you think and actually integrating ideas into how you show up in your business.
AMBITIOUS FLORISTS BUILDING ALONGSIDE YOU
People who are just as serious as you about building a business they’re proud of – not just posting pretty photos. So you’re surrounded by florists who normalise high standards, taking action, and talking about money out loud – the kind of room that makes it very hard to play small.
THE MORE YOU SHOW UP, THE JUICIER IT GETS
A Reward System Built For Action Takers
Florist House isn't “just another community” you join and forget about. It's built like a proper insider club - and you level up by showing up.
Asking the questions. Sharing the wins. Supporting other florists. Contributing to the space.
When the community responds, you earn points that move you through levels, and each level unlocks new rewards designed to support your floristry business:
→ Mini trainings that will save you hours
→ Early access to upcoming workshops, programs, and events before the public sees them
→ Level-only discounts and exclusive offers that feel like a secret club
→ Personalised coaching moments that give you the kind of insight people normally pay $$$ for
→ Private resources and tools I swear by
→ A few surprises I'm keeping secret on purpose 😏
On top of your regular community engagement points, you'll be rewarded for showing up to the things that actually move the needle:
Attend events → bonus points
Submit a question to the Hotline → bonus points
Complete a community challenge → bonus points
So the florists who climb to the top levels aren't the ones with the most followers or the biggest budgets. They're the ones who decided to show up and do the work.
HI, I'M BREE
BUSINESS BUILDER // FLORAL DESIGNER // WORLD TRAVELLER // WANNABE DOG MUM // TYPE A // TAURUS // OAT LATTE LOVEr
And if you've got big ideas for your floristry business and the drive to make it happen, but you're unsure how to bridge the gap between where you are now and where you want to be - you’re in the right place.
I spent five years at Google across London, Singapore, and Melbourne before starting my own wedding floristry business from scratch – no portfolio, no contacts, no secret sauce. Within a year, I’d built it to six figures, booked weddings I used to screenshot from other florists’ feeds, and was working with venues and planners who used to feel completely out of reach.
None of that came from luck. It came from learning how to treat floristry like a real business – pricing properly, marketing intentionally, setting standards, and making decisions that matched the level of ambition I had for my work.
Through the birthday giveaway, I saw the same pattern again and again – high motivation scores, big visions, and the same sentence in different words: “I’m ready for more with my business, I just don’t know where to take it next.”
It became obvious that the gap wasn’t motivation. It was support, strategy, and somewhere to bring the real questions.
I built Florist House to fill that gap.
The business you’re dreaming of won’t build itself
This is your invitation to try something different
Founder rate ends on Friday 29th May 2026 at 12pm AEST.
Join Florist House as a founding member for $10 USD per week, locked in for as long as you stay. The public price will be $15 USD per week.
Weekly membership to the Florist House community: discussion forums, events, coaching, and member-only rewards.
FAQs
WHAT EXACTLY IS FLORIST HOUSE?
Florist House is a private, paid community for florists who are serious about building their business - not just collecting inspo pics or trying to apply generic strategies from strangers on the internet and hoping for the best. It’s where you get florist‑specific support, strategy, and accountability that actually fits the realities of this industry.
Inside, you get focused forums, live calls, the Florist House Hotline, a monthly Book Club, a design feedback space, and an ambitious group of florists who are actually doing the work – plus my brain, my experience, and my eyes on your business and your work. It’s where you can bring real questions about the realities of starting, building, or scaling a floristry business – and not feel like you have to translate everything from another industry first.
WHAT DO I GET AS A MEMBER?
You get unlimited access to:
- Discussion forums for pricing, marketing, design, mindset and more
- Weekly welcome sessions to get oriented and connected
- The fortnightly Florist House Hotline for your bigger strategy questions
- A facilitated monthly Book Club
- A dedicated design feedback forum
- The rewards system (points, levels, member‑only bonuses)
- An ongoing community of ambitious florists building their businesses alongside you – with me in the mix, guiding, challenging, and supporting you as you go
HOW MUCH TIME DO I NEED TO GET VALUE?
You don’t have to live inside the community to benefit from it. Even 1–2 intentional check-ins a week – asking a question, joining a call, sharing work for feedback, or reading through threads – can create real momentum. Florist House is designed so you can dip in, get what you need, take action, then get back to your life and clients.
WHAT IF I'M SHY / NERVOUS / NOT CONFIDENT YET?
You’re exactly who I had in mind. The welcome sessions are there to help you ease in, understand how everything works, and connect with people at your own pace. You’re never forced to speak on calls or post your work before you’re ready – but you will be gently encouraged to take up space, ask questions, and treat your ambition like it matters (because it does!)
WHO IS FLORIST HOUSE FOR?
Florist House is for florists who:
- Have (or are starting) a floristry business and want it to be profitable, sustainable, and creatively fulfilling.
- Are willing to take action, not just consume content.
- Want to be in a room with other florists who take their work and their ambition seriously.
It doesn’t matter if you’re new, experienced, trained, or self‑taught – what matters is that you care about your craft and your business and you’re ready to work on both.
WHAT MAKES THIS DIFFERENT FROM A FREE FACEBOOK GROUP?
Free groups are usually noisy, unmoderated, and full of random (and often unhelpful) opinions. Florist House is deliberately curated and paid, which means people are invested, the conversations stay focused, and you’re getting guidance that’s actually relevant to building a floristry business. Instead of shouting into the void or hoping the right person sees your post, you’re in a space built specifically for intentional, useful, florist‑specific conversations – with structure, live support, and a rewards system that encourages you to keep showing up.
WHAT IS THE FOUNDING MEMBER RATE AND WILL IT GO UP?
As a founding member, you can join Florist House for $10 USD per week, locked in for as long as you stay. That means as long as your subscription is active, you keep the $10/week rate, even when the public price is higher. After the founding window closes, new members will join at $15 USD per week or more. I won’t be offering this $10/week rate again.
CAN I CANCEL ANYTIME?
Yes. This is a weekly subscription and you can cancel before your next billing date if you decide it’s not right for you. If you cancel and choose to come back later, you’ll be joining at the public price, not the founding member rate.
